Negotiation Skills: Become A Master Of Negotiation


  • A desire to learn


Negotiation is everywhere – in our private and professional jobs, we sometimes negotiate without even knowing it. As sociable beings, negotiation is part and parcel of the way humans interact, so it’s well worth mastering.

Using tried and tested techniques, this course will give both clarity and efficiency to the way you go about negotiating. Not only will you learn how to structure a negotiation correctly, but you will also be taught about the concept of collaborative negotiation, which hinges on understanding the other person’s feelings and viewpoints.

The first steps of the course will focus on perfecting your negotiation strategy. This will involve an appreciation of the ‘power of variables’. Within this section, you will be taught exciting new concepts such as ‘the WIN matrix’ and ‘the 4 Ps’, all common principles of negotiation that will have you haggling and bargaining like the very best!

The middle of the course will be focused on the concept of discussion. There are a lot of different exercises within this section to fully solidify your understanding of how to manoeuvre a negotiation in the direction you want it to go. By putting this together, you will then know how to create a discussion agreement statement – an excellent tool that gets you exactly what you want during the negotiation process.

As well as focusing on other negotiation phases and tricks, examples including proposing and agreeing, the course will focus on the psychology of dialogue, and how you need to overcome yourself before persuading someone else to agree to your conditions.

This transitions beautifully into the ‘personality’ section of the course, where you will learn concepts such as ‘colours’, ‘aspects’ and ‘drives’ to always win at collaborative negotiation, regardless of the type of person you are talking to.

By concluding with a list of common pitfalls that negotiators trip themselves up on, this course is truly a robust source of negotiation knowledge that will help you master the art of persuasion with ease and clarity. To learn the principles of negotiation in-depth and proven strategies for applying them in your personal and professional life, enrol today.


“Experiencing Gavin’s talent is truly special… If you’re new to it, prepare to be astounded.” – Marc Nohr, CEO of Fold7

“An honest, practical, and enjoyable guide to the art of negotiation. A real treat!” – Mike Morton, Leadership Trainer

Who this course is for:

  • Sales Professionals: Those in sales often find themselves in negotiation situations and could benefit from refining their skills.
  • Entrepreneurs and Business Owners: Negotiation is key when dealing with suppliers, clients, or potential investors.
  • Project Managers: These individuals often need to negotiate resources, timelines, and expectations with various stakeholders.
  • Job Seekers: Negotiation skills can be crucial when discussing salary, benefits, and other job terms during the interview process.
  • Freelancers: These professionals often need to negotiate contracts, project scopes, and rates with clients.
  • Customer Service Representatives: They often negotiate with customers regarding complaints, refunds, or any service agreements.
  • Real Estate Agents: Negotiation is a key part of their job, whether they’re helping clients buy or sell properties.
  • Legal Professionals: Lawyers and other legal professionals often negotiate settlements, plea bargains, or contractual terms.
  • Purchasing and Procurement Professionals: They negotiate with suppliers on price, delivery, and terms of service.
  • Individuals Interested in Personal Development: Anyone looking to improve their communication skills, develop more confidence, or navigate daily life more effectively can benefit from learning negotiation skills.

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